CARLSBAD, Calif., February 12, 2013 — Odyssey®, the #1 Putter in Golf®, and the brand that amassed more worldwide Tour wins than any other putter company last year, today officially announced the March 1, 2013 launch of its new White Hot® Pro line of putters. The wildly popular White Hot® insert claimed thirty victories across the worldwide tours in 2012, and Odyssey now introduces an improved version of the insert that brings more consistent sound, feel and performance across the putter face. Critical to the insert’s enhanced consistency, a new laser milling cutting process allows Odyssey to achieve extremely tight tolerances and to better match insert shapes to the various White Hot Pro head shapes, resulting in Odyssey delivering better performing products for golfers. White Hot Pro putters are already in play on the PGA, European and Champions Tours.
“The White Hot insert was pivotal in catapulting Odyssey to #1 in wins, top tens and usage across the world’s professional tours,” said Austie Rollinson, Principal Designer, Odyssey Golf. “At Odyssey, we are always striving to give the elite and amateur golfer more ways to sink putts more often, so we took our most popular insert on Tour and engineered it for better overall performance and consistency. The result is the White Hot Pro line of Odyssey putters.”
A full line of White Hot Pro putter styles will be available in Tour proven and Tour inspired head shapes, including the #1, #7, #5, #2 Center Shaft, #9, 2-Ball, D.A.R.T. and the Rossie. The team at Odyssey has also developed new head shapes for 2013, including a high MOI mallet with a modified High Definition alignment system – called V-Line — and a smaller version of the popular D.A.R.T. Putter, called D.A.R.T. Mini. The White Hot Pro D.A.R.T. and D.A.R.T Mini models, along with Odyssey best-selling model, the 2-Ball, feature an adjustable weighting system that allows golfers to change the headweight of the standard-length putter from 350 grams to 360 or 370 grams. The weights and a wrench are featured in the White Hot Pro headcover for these models.
White Hot Pro putters feature a Gun Metal PVD finish that creates an industrial, non-glare look that is preferred by many golfers. The White Hot Pro line of putters from Odyssey will be available for a new product introduction retail price starting at $129.99 (US).
ODYSSEY EYEFIT PUTTER FITTING SYSTEM
In conjunction with the new line of White Hot Pro putters, Odyssey is introducing a new retail fitting system called EyeFit that helps golfers select a proper head shape based on their general setup to the ball. EyeFit is based on the premise that a golfer’s setup dictates his putting stroke shape. The mirror-based system allows golfer to see where their eyes set up to the ball to best determine what type of putter is recommended. The closer a golfer is to the ball (eyes over the ball), the more likely he will have a straight back straight through stroke. The farther away a golfer is from the ball, the more likely he will have an arced stroke. Each White Hot Pro putter will have a dash system on the putter sole that correlates to the fitting system. Odyssey’s new Versa line of putters features the EyeFit fitting system as well.
For more information about the White Hot Pro line of putters, please visit. www.odysseygolf.com/whitehotpro. For info on all Odyssey products, please visit www.odysseygolf.com/.
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