{"id":11602,"date":"2015-06-15T08:00:02","date_gmt":"2015-06-15T12:00:02","guid":{"rendered":"http:\/\/buffalogolfer.com\/wordpress\/?p=11602"},"modified":"2015-04-14T10:50:34","modified_gmt":"2015-04-14T14:50:34","slug":"2015-interview-series-dean-snell","status":"publish","type":"post","link":"https:\/\/buffalogolfer.com\/wordpress\/2015-interview-series-dean-snell\/","title":{"rendered":"2015 Interview Series: Dean Snell"},"content":{"rendered":"

Dean Snell lists positions with Titleist and Taylor Made golf ball divisions over\u00a0his 25 years of involvement with the development of golf balls. In 2015, Snell founded Snell Golf, selling golf balls directly to the consumer. He agreed to answer our interview questions, so have a read.<\/em><\/p>\n

1. Give us an idea of how Dean Snell found golf and how it became the focal point of his professional life.<\/strong><\/p>\n

I actually did not like golf at all growing up.. I was a hockey player my whole life. \u00a0My first golf experience was when i was playing hockey out in Hershey PA, my dad came out to see me play, and we had a day off, so he wanted to play golf. \u00a0I rented clubs.. he was a very good player. The first hole I shot my ball so far right, never found it.. he made par.. Second hole I was again way right, in the woods.. when I heard a huge commotion in the fairway.. my dad was also a big boy, and took no crap from anyone\u2026 well these two guys were in his face, so I ran across fairway, clothes-lined one guy and we beat the crap out of these two guys on the second fairway. \u00a0needless to say they threw us off the course.<\/div>\n
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I asked my dad what happened on the ride home\u2026 evidently he was waiting for me in the woods, and the guys behind us hit their ball and it rolled into him.. so he grabbed a 3 wood and fired it back at them\u2026 then they came down and it was GAME ON\u2026 so i thought maybe golf can be a fun thing after all.. haha..<\/div>\n
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I was actually working at BF Goodrich Aerospace and Defense in 1990 designing composite parts for F16 and blackwhawk helicopters when I answered an ad for a quality engineer at Titleist\u2026 which happened to be in my hometown of Acushnet MA\u2026 they sent my resume over to R&D because of the engineering degree and background I had\u2026 two weeks later they offered me a job and I started my career in golf.. i didn\u2019t even have a set of clubs\u2026So I got some clubs, started playing and have been hooked on golf since\u2026 which makes it easier cause my hockey days are not over\u2026I started working on designing the engineering process to make cast urethane golf balls, and introduced the first cast urethane ball in Titleist Professional in 1994\/95.<\/div>\n
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2. What were the most important lessons you learned while at Acushnet and TaylorMade?<\/strong><\/div>\n
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I love both companies\u2026 Both extremely professional and very technical\u2026 \u00a0While at Acushnet, I truly had to learn the game of golf.. engineering, performance, what was important, testing, EVERYTHING\u2026. then i began to work with the tour players and developing an good understanding of what they would look for in a design. \u00a0At TaylorMade it was a complete business start up\u2026 They had one ball patent, and didn\u2019t even have a scale to weigh a ball.. so very interesting in building factories, processes, designs, development and complete business practices.. \u00a0Again, worked very close with tour players and continued to understand what they need and how to make products they eventually would play and win at the highest level. \u00a0Today, a lot of these players are still good friends and I keep in touch with .<\/div>\n
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3. Snell has two golf ball lines, the “My Tour Ball” and the “Get Sum.” What are the most important features of each ball?<\/strong><\/div>\n
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MY TOUR BALL is a 3-pc CAST URETHANE covered ball..this cover technology has been around since 1994 and I believe nothing will ever replace it.. it is outstanding\u2026 allows very soft covers for soft feel, extremely durable urethane and we cast it very thin to allow outstanding short game spin and control\u2026The core is very low compression and FAST in ball speed, which equates to lower driver spin rates and faster ball speeds, both of which make the ball very long off the tee\u2026 the mantle layer is designed to control the iron spin\u2026 it works with the core on longer irons to keep spin down and prevent ballooning, and then works with the soft urethane cover to create high short game spin and control\u2026LONG, SOFT, ,DURABLE, and spin control\u2026 great combo.<\/div>\n
GET SUM is made to have low compression, low spin core and thin soft ionomer cover to give very soft feel. \u00a0This ball is lower in spin, launches a bit higher with all clubs.. great ball for higher handicaps, as the lower spin helps reduce hooks and slices and helps the ball fly straighter\u2026 also easier to get up in the air, which is sometimes a challenge…<\/div>\n

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4. How does a start-up golf ball company hope to compete with established companies, boasting decades of success at all levels of the game?<\/strong><\/p>\n

In all honesty I do not think we plan to compete with the big companies. \u00a0This is an on line direct to consumer based business where we reduce a lot of expenses and pass the savings on to the consumers\u2026 The larger companies will still have the big stores, on course and off course retailers, and even they sell some on line\u2026 I am trying to bring the best technologies and processes and performance at a lower price to consumers to help them play more, and want to play more..The way we sell will not be measured in any market share numbers reported by the larger companies.<\/p>\n

5. Snell golf has a members forum on its site, for supporters to ask questions, contribute comments and offer opinions. What is the value in dedicating a portion of the site to your customers?<\/strong><\/p>\n

I love education and think that golf is very tough and technical.. I have some good experience and stories over the last 25 years, and if I can find a place to share this info to consumers, I love to do that. \u00a0anyone can log on and submit any technical questions they may have about golf balls and technology, and I will do my best to give my technical opinion and help them out…<\/p>\n

6. Currently, Snell golf balls are available only through the company website. Why is this and will it continue into the future?<\/strong><\/p>\n

We are a small start up\u2026 the niche today is selling direct to consumers.. so no big marketing expenses, no big tour contracts, no sales reps, no mark ups\u2026 so the balls cost the same to make as other balls, but all the expenses we can save is passed on to the consumers\u2026I have a lot of pro shops call and want to carry\u2026 will it ever been seen in pro shops, I am sure it will\u2026 but today we have a niche and are not set up to support this type of system. \u00a0If any pro shop wanted to call and place an order for their club or members, we would certainly take the order and ship out the next day\u2026I have a crawl, walk run philosophy in business\u2026 i think if you try to do too many things too fast, you fail. \u00a0we have a had a lot of requests to have distributors overseas\u2026 great ideas, but just not ready to do this yet\u2026 LET IT DEVELOP is my favorite saying.<\/p>\n

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7. How will you measure success for Snell golf balls?<\/strong><\/p>\n

Our plans are realistic and we plan to start small and let it develop\u2026 learn and try to do things right. We have target goals to meet in a 3 year plan, and will work hard every day to meet these goals…<\/div>\n
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8. What aspects of golf ball development and production are most unknown\/confusing to the consumer, and deserve clarification?<\/strong><\/div>\n
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I think I have two\u2026compression.. people think they have to play a low compression ball to \u201ccompress\u201d the ball..not true at all every golfer compresses the ball.. compression is a designers tool that helps us understand spin rates and has a small factor in the overall feel of the ball.. so dont worry about compression.. most balls today have not ratings for a reason.. they are not important\u2026 Second is swing speed\u2026 in my opinion players should not choose a ball based on swing speed.. \u00a0if a player picks a lower compression ball based on swing speed, that means he or she is playing a ball that has a lower spin rate\u2026 so think about it\u2026 you are picking a ball that \u201cmay\u201d increase your ball speed by 0.5 mph with a driver.. lets say that did happen.. that means now your 230 yard drive just went 231 yards\u2026 so now you are a whopping one yard longer (maybe) and you have to play the rest of the hole with a ball that is made to have no spin or low spin\u2026 and where do you need spin the most? \u00a0around the green\u2026you should play a ball that fits your game around the green.. test several models from inside 70 yards.. chips,\u2026 putts, etc.. then dont worry about driver.. they all go about the same distance today\u2026 but you score around the green\u2026 choose the ball that fits your game where you play the most\u2026 not off the tee\u2026.<\/div>\n
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9. What questions haven’t we asked, that you wish we had? Ask them and answer them, please.<\/strong><\/div>\n
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Is this a cheap tour ball?<\/strong><\/em><\/div>\n
No, i never use the word cheap.. people believe that if the tour ball is cheaper then it is not as good.. i only ask that you try it\u2026 I used the same technologies and materials that have been used in tour balls for over 20 years\u2026 proven on tour\u2026 the performance is there.. the cost is a savings for you to hope you play more\u2026<\/div>\n
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Will there be any tour players in the ball?<\/strong><\/em><\/div>\n
At this point, we have had a few players contact us to play the ball.. unfortunately, as a small start up, we are not paying large tour contracts at this time, and are passing this savings on to you the consumers\u2026 I have designed or co designed golf balls for the best players in the world over the last 25 years at both Titliest and TaylorMade, and have a good understanding of golf ball performance, and what it takes to create this type for performance. Golf is my passion today, but hockey is still my favorite sport\u2026 even if I have never been successful to tie the two sports together like I had in my first golf experience with my dad.. haha..<\/div>\n

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Dean Snell lists positions with Titleist and Taylor Made golf ball divisions over\u00a0his 25 years of involvement with the development of golf balls. In 2015, Snell founded Snell Golf, selling golf balls directly to the consumer. He agreed to answer our interview questions, so have a read. 1. Give us an idea of how Dean […]<\/p>\n","protected":false},"author":1,"featured_media":11604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[1070,1067],"class_list":["post-11602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mo-golf","tag-dean-snell","tag-snell-golf"],"yoast_head":"\n2015 Interview Series: Dean Snell<\/title>\n<meta name=\"description\" content=\"Dean Snell lists positions with Titleist and Taylor Made over his 25 years of involvement with development of golf balls. 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