{"id":13412,"date":"2016-01-25T07:38:33","date_gmt":"2016-01-25T12:38:33","guid":{"rendered":"http:\/\/buffalogolfer.com\/wordpress\/?p=13412"},"modified":"2016-01-16T10:33:19","modified_gmt":"2016-01-16T15:33:19","slug":"2016-interview-series-vic-williams-of-golf-tips-magazine","status":"publish","type":"post","link":"https:\/\/buffalogolfer.com\/wordpress\/2016-interview-series-vic-williams-of-golf-tips-magazine\/","title":{"rendered":"2016 Interview Series: Vic Williams of Golf Tips Magazine"},"content":{"rendered":"

The world of (golf) writing and publishing has\u00a0changed seismically over the past decade. In 2005, newspapers and magazines (the kind you held) still held the literate world captive, while digital publishing was a flirtation. Those with a keen eye on the future recognized the shift that was about to occur. In 2016, writers for The Boston Globe help deliver papers door to door, to demonstrate their loyalty to their readers. Tablets, phones and other devices are what we hold now and content changes and updates in the blink of an eye. Vic Williams has\u00a0lived this era as a writer and editor and shares a bit of his experience with us in this interview.<\/em><\/p>\n

\"Vic1. Tell us who you are and what your role is in the golf industry (we already know, but we want to hear it in your words!)<\/strong><\/p>\n

I\u2019m Vic Williams, editor of Golf Tips magazine<\/a>. From 1997-2014 I was editor and co-publisher of Fairways & Greens magazine, which was known as GolfGetaways for its final two years. I\u2019ve lived in Reno, Nevada since 1984, am a California native and a golfer since 1972. Golf Tips is now owned by Madavor Media, one of several former publishers of Fairways & Greens.<\/p>\n

2. You’ve been a writer and an editor. Delineate the difference between them, from your perspective.<\/strong><\/p>\n

I consider myself a writer first and editor second, which makes this new gig with Golf Tips a different kind of challenge. In the past I got adept at self-editing my pieces as they emerged, though I did have valuable additional help from my longtime co-editor, Darin Bunch, who never failed to make my work better. Now I\u2019m primarily assigning and editing the work of golf professionals who provide content via \u201ctips\u201dand longer-form lessons; they are, by and large, not professional writers, but the passion for what they do shows through. A writer relies on editors to improve and streamline his work, make suggestions on organization and flow, word choice, etc. We do still hire professional freelance writers for certain types of stories, so I copy edit and proofread their work. I\u2019m also responsible for long-term editorial planning, social media updates, e-mail newsletters, certain marketing pieces, photo editing, etc. Everything but layout and design, which I\u2019ve done in the past, too. I\u2019m pretty much a one-man band at this point in terms of editorial.<\/p>\n

3. In the past, you’ve worked with publications with a decided bent toward golf travel. Now you’re working with an instructional publication. What’s different?<\/strong><\/p>\n

One reader recently told me he likes Golf Tips because it\u2019s a \u201cmeat and potatoes\u201d guide to getting better at the game we all love, one tip at a time. It\u2019s an instruction manual relying heavily on photographic illustrations; it\u2019s also an equipment guide and with some forays into travel and lifestyle, but I\u2019d say it\u2019s 80 percent dedicated to game improvement across the board, including the mental game. And the great thing about our content is that despite myriad technological advances in equipment over the years, there are certain bedrock elements to the successful, repeating golf swing that don\u2019t change a heckuva lot over the decades. A ball slices and hooks for definite, unchanging reasons. Physics and gravity are pretty much immutable.<\/p>\n

4. Has your game improved since you’ve been involved with GolfTips? If not, what elements of your game could most quickly see improvement?<\/strong><\/p>\n

Since I took over the magazine in August 2015, I think I\u2019ve played four or five full rounds. So I haven\u2019t had the time or put in the practice to improve, though if I did, I\u2019d work most on my iron game. It\u2019s uneven at the moment. I\u2019m happy with my driving, short game and putting for the most part, but irons? Not so much. And my fairway metals are giving me fits. I\u2019m not getting over to my left side on the downswing, leading to chunks and tops, and I know it, but my body doesn\u2019t listen. Now I sound like a teaching pro, don\u2019t I?<\/p>\n

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5. Establishing a line of questioning, how can the average golfer best use GolfTips to make a breakthrough in 2016?<\/strong><\/p>\n

Though each issue is generally themed \u2014 we\u2019ll have five print editions this year \u2014 we try to include features that offer something for everyone, including tips specifically for women, though men comprise by far the largest segment of our readership. Long game, iron game, chipping, pitching, putting, bunkers, trouble shots \u2026 all will get their time on the stage in 2016. I\u2019d say to get the most out of each issue, identify what you most need to work on going in, see if we have a tip or tips that either specifically or generally address the fix you need, and concentrate on that. Narrow it down or you can get too many tips in your head right away. I\u2019m the first guy to say that. And by all means, practice that tip on a regular basis, or it won\u2019t stick. Some readers zero in a certain tip and physical take the magazine with them to the range, open it to the right page, and dig in.<\/p>\n

6. How did you assemble your staff of instructional writers for GolfTips? What does each bring that no one else can?<\/strong><\/p>\n

Though most are not professional writers but PGA and LPGA teaching pros by trade, they\u2019re still adept at putting their tips and drills into words and pictures. Most of the teachers I\u2019m working with have been with Golf Tips for a while, they know what we\u2019re looking for and how to pitch their ideas for future features. I\u2019ve brought in some new blood, too, and I\u2019m constantly getting pitches from pros who want to join the party. What makes these folks special as a group is their enthusiasm for teaching golf and constantly looking for ways to improve their methods. Any teacher will tell you that they learn as much as their students, and golf pros are no exception. Individually they certainly bring unique skills to the table \u2014 some are natural self-marketers, others are deeper technicians, others are avid inventors \u2014 of training aids, particularly. They\u2019re all friendly. They want to help the magazine succeed and recognize what makes us different from the big monthly golf pubs \u2014 we focus on rank-and-file pros, not big-name Tour pros or their big-bucks coaches.<\/p>\n

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7. Let’s return to the golf travel period of your career for a moment. What is the drop-dead spot you’ve visited and what is the one you haven’t seen, that you’d most like to see?<\/strong><\/p>\n

Can\u2019t narrow it down one drop-dead spot, I\u2019ve been fortunate to visit dozens over the years. The Monterey Peninsula is tough to beat for beauty, I love Pebble Beach<\/a> and have played Cypress Point \u2014 my favorite course in the world overall \u2014 but I\u2019m a big Bandon Dunes<\/a> fan. I\u2019ve been there many times, including a recent visit on the shortest (and what might have been the coldest) day of the year. It\u2019s a magical place, pure golf. I love Ireland, been to Wales and England, Cape Breton Island (home of Cabot Links and now Cabot Cliffs), Puerto Rico, Dominican Republic, Jamaica, Hawaii. All wonderful in their own way. One far-flung spot that captured my heart is Thailand. The golf is excellent, the people are beautiful and the food is incredible. The one I haven\u2019t seen and heads my bucket list is Scotland. I had a chance to join several former GolfGetaways cohorts last year and couldn\u2019t make it work. I won\u2019t consider myself a fully formed golf writer until I check that off my list.<\/p>\n

8. Crystal ball a bit for us. What do you see happening in the golf industry short- and long-term, and what role will golf instruction play in it?<\/strong><\/p>\n

Golf will continue to contract as a general pastime, I believe. The game\u2019s powers have struggled to find an answer to the continuing time-crunch and expense issues that keep a lot of casual players or would-be players away. Technology and gimmicks will only take you so far; the bones of the old game don\u2019t change much, and to me it would be a mistake to mess with those bones. That said, it needs to appeal to the public in a new way. I think the days of the old-school private club are over; they don\u2019t fit into today\u2019s family dynamic. In the short term, at the highest level things are very exciting for fans. Jordan Spieth, Rory McIlroy and Jason Day are outstanding standard-bearers on the men\u2019s side, but there are just as many exciting players in the women\u2019s ranks, too. In the long term, the game will survive and even thrive \u2014 perhaps not at the level it reached when Tiger Woods ruled the roost, but it\u2019s too much fun, too much of an addictive challenge, with too much great history and that certain lyrical beauty laced through how and where it\u2019s played, along with its natural social aspects \u2014 for it to fade away altogether. And as long as people are picking up clubs and making tee times, they\u2019ll seek out help from great teachers. Those people are the very blood of golf, its heartbeat.<\/p>\n

9. What question haven’t we asked, that you think we should have posed? Ask the question and answer it, please.<\/strong><\/p>\n

The obvious one: Will Tiger ever win again? I believe he will, but not this year, please \u2014 I didn\u2019t pick him for my fantasy golf league teams.<\/p>\n

\"Screenshot<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

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