{"id":13853,"date":"2016-03-25T06:57:35","date_gmt":"2016-03-25T10:57:35","guid":{"rendered":"http:\/\/buffalogolfer.com\/wordpress\/?p=13853"},"modified":"2016-02-09T13:58:35","modified_gmt":"2016-02-09T18:58:35","slug":"dave-neville-from-callaway-golf","status":"publish","type":"post","link":"https:\/\/buffalogolfer.com\/wordpress\/dave-neville-from-callaway-golf\/","title":{"rendered":"2016 Interview Series: Dave Neville from Callaway Golf"},"content":{"rendered":"

Most new equipment is released with a presser and little else. Having access to the person behind the marketing machine offers insider access to the timeline of the project, product or company. Dave Neville of Callaway Golf took time after the PGA Show in January to answer our series of questions regarding new products and future plans for Eli’s company.<\/em><\/p>\n

1. Please introduce yourself and give us a bit of background on your role with the company and your years at Callaway.<\/strong><\/p>\n

Sure, I\u2019m Dave Neville and I\u2019m the Sr. Marketing Director here at Callaway, and recently my particular focus has shifted to drivers and wedges. In my role, I oversee all of our marketing initiatives. I joined the Company in the Summer of 2014, and it\u2019s been an incredible experience in the time I\u2019ve been here. We\u2019ve continued to be an industry leader in technology, we\u2019ve launched phenomenal products that golfers have loved like the new XR 16 Driver, and we\u2019ve been the leader in constantly engaging with golfers and producing compelling and innovative content. It\u2019s been a lot of fun to say the least.<\/p>\n

2. While we’re at it, how about a brief timeline on the Callaway driver, to bring us from its genesis to the present day?<\/strong><\/p>\n

We\u2019ve been a leader in driver technology spanning all the way back to the original Big Bertha Driver. And in the 25 years since, we\u2019ve remained at the forefront of driver innovation, which leads us into today where we have a tremendous lineup of drivers at retail like the Great Big Bertha and our new XR 16 Driver. We have always been passionate about making drivers that will help all golfers add distance and play better golf. Similar to Mr. Callaway’s Mantra: Demonstrably Superior and Pleasingly Different. It still applies today.<\/p>\n

3. For 2016, you entered into a partnership with Boeing, a company known for its work on airplanes and rockets. How did this union come about?<\/strong><\/p>\n

For the XR 16 Driver, our goal was to reach a level in performance we\u2019d never reached before. So our R&D team engaged in some initial discussions with Boeing about how they might be able to help us improve our aerodynamic performance on this driver. And the team at Boeing was very excited about being a part of this project and working with us to build our most aerodynamic driver. It was an interesting challenge for them. And this short documentary we filmed really speaks to how we built this partnership.<\/p>\n