{"id":32454,"date":"2024-01-23T10:00:55","date_gmt":"2024-01-23T15:00:55","guid":{"rendered":"https:\/\/buffalogolfer.com\/wordpress\/?p=32454"},"modified":"2024-01-22T10:43:41","modified_gmt":"2024-01-22T15:43:41","slug":"titleist-vokey-sm10-wedges","status":"publish","type":"post","link":"https:\/\/buffalogolfer.com\/wordpress\/titleist-vokey-sm10-wedges\/","title":{"rendered":"Press Release: Titleist Introduces New Vokey Design SM10 Wedges"},"content":{"rendered":"<p>CARLSBAD, Calif. (Jan. 22, 2024) \u2013 Titleist\u2019s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin \u2013 advancing the performance of the game\u2019s most played wedges through an unrelenting focus on Master Craftsman Bob Vokey\u2019s three keys to great wedge play:<\/p>\n<p>Shot versatility: The Vokey Design SM10 family comprises six different tour-proven sole grinds (F, S, M, K, T and D) \u2013 with a total of 25 unique loft, bounce and grind combinations \u2013 allowing every golfer the opportunity to find their optimal wedge setup. Properly fit wedges that complement a golfer\u2019s swing type and course conditions help unlock creativity around the greens and achieve proper turf interaction and contact.<\/p>\n<p>\u201cI always tell players that the most important club in the bag is confidence,\u201d Vokey said. \u201cGetting fit for each of your wedges, and learning how to use them in different situations, is one of the fastest ways to gain confidence around the green.\u201d<\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">This slideshow requires JavaScript.<\/p><div id=\"gallery-32454-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/buffalogolfer.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/vokey1-Medium.jpg?fit=1024%2C683\\u0026ssl=1&quot;,&quot;id&quot;:&quot;32455&quot;,&quot;title&quot;:&quot;vokey1 (Medium)&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/buffalogolfer.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/vokey2-Medium.jpg?fit=683%2C1024\\u0026ssl=1&quot;,&quot;id&quot;:&quot;32456&quot;,&quot;title&quot;:&quot;Vokey Wedges Fall 23\\u2019  by Ryan Barnett&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/buffalogolfer.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/vokey3-Medium.jpg?fit=683%2C1024\\u0026ssl=1&quot;,&quot;id&quot;:&quot;32457&quot;,&quot;title&quot;:&quot;Vokey Wedges Fall 23\\u2019  by Ryan Barnett&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/buffalogolfer.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/vokey4-Medium.jpg?fit=755%2C1024\\u0026ssl=1&quot;,&quot;id&quot;:&quot;32458&quot;,&quot;title&quot;:&quot;Vokey Wedges Fall 23\\u2019  by Ryan Barnett&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/buffalogolfer.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/vokey5-Medium.jpg?fit=1024%2C768\\u0026ssl=1&quot;,&quot;id&quot;:&quot;32459&quot;,&quot;title&quot;:&quot;vokey5 (Medium)&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/buffalogolfer.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/vokey6-Medium.jpg?fit=1024%2C768\\u0026ssl=1&quot;,&quot;id&quot;:&quot;32460&quot;,&quot;title&quot;:&quot;vokey6 (Medium)&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/buffalogolfer.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/vokey7-Medium.jpg?fit=1024%2C768\\u0026ssl=1&quot;,&quot;id&quot;:&quot;32461&quot;,&quot;title&quot;:&quot;vokey7 (Medium)&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n<p>Precise distance and trajectory control: SM10 wedges feature new progressive center of gravity placements through the lofts. The result is a lower, more controlled trajectory, more solid feel, and tighter dispersion from the lowest-lofted wedge to the highest.<\/p>\n<p>Maximum spin: Vokey Design\u2019s patented Spin Milled process has been refined to deliver higher, more consistent spin. Each TX9 groove is individually cut based on loft and finish and treated with high frequency heat to maximize durability.<\/p>\n<p>\u201cPlayer feedback drives our development process,\u201d said Corey Gerrard, Director of Marketing, Vokey Wedges. \u201cWhether we\u2019re talking with tour professionals or dedicated amateurs, every bit of player insight matters. All the advances we made to SM10, from looks and feel to grind options and desired flight windows, reflect that player input.\u201d<\/p>\n<p><strong>VOKEY WEDGES ON TOUR<\/strong><\/p>\n<p>Vokey Design wedges have been the most played wedge on the PGA TOUR since 2004, with Vokey models accounting for more than half of the wedges in play throughout the 2022-23 PGA TOUR season.<\/p>\n<p>The 2024 season started with Vokey SM10 as the most played wedge on the PGA TOUR, with 20 players making the immediate move to the new models at The Sentry, including Jordan Spieth (46.10F, 52.08F, 56.10S, 60.04T) and Max Homa (46.10F, 50.12F, 56.14F, WedgeWorks 60L).<\/p>\n<p>\u201cThe best players in the world know exactly what they want from their wedges. The smallest details matter to them and they are very specific when it comes to describing the improvements they want to see,\u201d said Aaron Dill, Director of Vokey Player Relations. \u201cTheir feedback is invaluable. We are constantly learning from them and it\u2019s that constant collaboration which allows us to get even better with each new generation.\u201d<\/p>\n<p>The tour launch of SM10 continued two weeks later at The American Express, with Dill back behind his grinding wheel on the Titleist Tour Truck. When players teed off Thursday, Vokey SM10 was once again the clear favorite. Of the gap, sand and lob wedges in play at PGA West, 251 (55%) were Vokey wedges and 135 (29%) were SM10. Thirty-nine players, including Justin Thomas (46.10F, 52.12F, 56.14F, 60.04T), played at least one new Vokey SM10 wedge for the first time. The same week on the DP World Tour, Cameron Young added four new SM10\u2019s (Vokey SM10 48.10F, 52.12F, 58.08M &amp; 60.04T @62).<\/p>\n<p>Wyndham Clark (46.10F, 50.08F, 56.10S, WedgeWorks 59A), Will Zalatoris (50.08F, 54.10S, 60.04T), Tom Kim (46.10F, 52.12F) and Ludvig \u00c5berg (60.08M) are also among the more than 100 players on the PGA TOUR and DP World Tour that have already played new SM10\u2019s in competition.<\/p>\n<p>\u201cI flight my wedges really low,\u201d said Jordan Spieth. \u201cAnd as I got to the gap wedge and the pitching wedge (with SM10), I saw some more consistency in the flight, especially on the draw intent shots, just kind of holding a little straighter\u2026 kind of that more pinch-ier flight without it over-hooking. That\u2019s always a benefit when we&#8217;re looking at these left pins and trying to attack them.\u201d<\/p>\n<p>\u201cI think (wedge fitting) it\u2019s as important as getting fit for a driver,\u201d Spieth said. \u201cI mean, these are your scoring clubs. You can do all you want, you can drive it to 100 yards all day off the tee, but if you don&#8217;t have the ability to get it in the hole from there or really feel like you have confidence in your wedge play, it doesn\u2019t do you a whole lot of good. Someone might beat you that\u2019s not driving it as well. So it\u2019s extremely important, also because there\u2019s just so many different options now between lofts, lies and especially grinds. You could think you\u2019re in the right one and all of a sudden you grab a different grind and you&#8217;re like, man, OK, this is actually where I&#8217;m struggling with this one shot, and all of a sudden now I have it back.\u201d<\/p>\n<p><strong>VOKEY SM10 PERFORMANCE &amp; TECHNOLOGY<\/strong><\/p>\n<p><strong>SHOT VERSATILITY<\/strong>: Unlocking ultimate short game creativity and shotmaking ability comes from playing a properly fitted wedge set, and Vokey SM10 wedges feature the most complete lineup of loft, grind and bounce combinations in the game to fit a variety of swing types, styles of play and course conditions. Playing the right wedge helps golfers achieve proper turf interaction and find the optimal strike position (grooves 2-5), resulting in a lower, more consistent flight with higher spin.<\/p>\n<p>The T grind, one of the most played lob wedges on the PGA TOUR, is featured as SM10\u2019s low-bounce lob wedge option. The 54.08M has been added to the lineup for players who prefer a lower-bounce, strong-lofted sand wedge.<\/p>\n<p>Full loft,\u00a0 grind and bounce options: 46.10F, 48.10F, 50.08F, 50.12F, 52.08F, 52.12F, 54.08M, 54.10S, 54.12D, 54.14F, 56.08M, 56.10S, 56.12D, 54.14F, 58.04T, 58.08M, 58.10S, 58.12D, 58.14K, 60.04T, 60.08M, 60.10S, 60.12D, 60.14K, 62.08M<\/p>\n<p>Wedge grinds explained:\u00a0 https:\/\/www.vokey.com\/explained\/wedge-grinds<\/p>\n<p><strong>DISTANCE AND TRAJECTORY CONTROL<\/strong>:\u00a0Vokey Design SM10 wedges feature new optimized, progressive CG to achieve precision in distance and trajectory control. In the 46-52\u00b0 models, the CG is lower for a better transition from the iron set and more consistent distance gapping. The CG is also pushed out closer to the center of the face, helping to eliminate excessive draw movement and provide a more solid feel, based on Tour player feedback and testing. In lofts 54-62\u00b0, the CG is moved up and forward, which provides lower trajectory and a squarer face at impact. Loft-optimized CG allows for more consistent, controlled flight, better feel and tighter dispersion from the top end to the bottom end of a player\u2019s wedge setup.<\/p>\n<p><strong>MAXIMUM SPIN<\/strong>: Vokey\u2019s patented Spin Milled groove cutting process provides a scoreline that delivers higher, more consistent spin, wedge after wedge. Vokey SM10 wedges feature TX9 grooves that are individually cut based on loft and finish: the grooves on the stronger-lofted wedges (46-54\u00b0) are cut narrower and deeper, while the higher-lofted wedges (56-62\u00b0) feature wider and shallower grooves.<\/p>\n<p>A parallel micro-texture between grooves helps to maximize spin on partial shots, and a high frequency heat treatment is applied to the impact area, doubling the durability of the groove edge compared to untreated grooves.<\/p>\n<p><strong>PROGRESSIVE SHAPING, ENHANCED PROFILES<\/strong><\/p>\n<p>Vokey SM10 wedges are updated with progressive shaping by loft and consistent profiles to inspire confidence in every player. Lofts 46-52\u00b0 feature a smaller profile and a straighter leading edge, while lofts 56-62\u00b0 have a larger footprint and a more rounded leading edge for shot versatility.<\/p>\n<p><strong>VOKEY WEDGE FITTINGS<\/strong><\/p>\n<p>Fitting is an essential part of finding the optimal wedge setup. Golfers can get fit outdoors with a Titleist fitting expert or inside with the Vokey Wedge Fitting App on TrackMan. Golfers can schedule a Vokey wedge fitting at: https:\/\/www.titleist.com\/fitting\/golf-club-fitting<\/p>\n<p>Golfers may also experience the Vokey Wedge Selector tool on Vokey.com to help them select the proper loft, bounce and grind options for their swing and course conditions. It is recommended golfers visit their local Titleist wedge fitter to confirm the results. Visit the Vokey Wedge Selector tool at: https:\/\/www.vokey.com\/tools\/wedge-selector-tool.aspx.<\/p>\n<p><strong>ADVANCED PERSONALIZATION AND CUSTOM OPTIONS<\/strong><\/p>\n<p>Vokey Design SM10 wedges feature a sleek, modern look, which provides a canvas for customization. The WedgeWorks custom options include:<\/p>\n<p>Stamping options | 10-character straight\/freestyle stamping; 15 characters around the toe; and two lines of 10 characters each<\/p>\n<p>Custom paint-filled loft, bounce and grind markings and BV Wings logo<\/p>\n<p>Six unique toe engravings<\/p>\n<p>HandGround options for grind personalization<\/p>\n<p>Vokey WedgeWorks Flight Lines<\/p>\n<p>SM10 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.Vokey.com<\/p>\n<p><strong>STOCK SHAFT AND GRIP<\/strong><\/p>\n<p>Shaft: True Temper Dynamic Gold S200 | Grip: NEW Titleist Universal 360 Grip<\/p>\n<p><strong>AVAILABILITY AND PRICING<\/strong><\/p>\n<p>Available for fittings beginning Feb. 15 and in golf shops worldwide March 8, Vokey SM10 wedges are offered in three finishes: Tour Chrome, Jet Black, and a new Nickel finish. A Raw finish is also available through custom order on WedgeWorks at Vokey.com | MAP: $189 per wedge<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>CARLSBAD, Calif. (Jan. 22, 2024) \u2013 Titleist\u2019s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin \u2013 advancing the performance of the game\u2019s most played wedges through an unrelenting focus on Master Craftsman Bob Vokey\u2019s three keys to great wedge play: Shot versatility: The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[514,1865,1866],"class_list":["post-32454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mo-golf","tag-titleist","tag-vokey","tag-wedges"],"yoast_head":"<!-- This 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