{"id":5074,"date":"2012-07-25T08:33:59","date_gmt":"2012-07-25T12:33:59","guid":{"rendered":"http:\/\/buffalogolfer.com\/wordpress\/?p=5074"},"modified":"2012-07-24T21:50:17","modified_gmt":"2012-07-25T01:50:17","slug":"apparel-update-linksoul","status":"publish","type":"post","link":"https:\/\/buffalogolfer.com\/wordpress\/apparel-update-linksoul\/","title":{"rendered":"Apparel Update: Linksoul"},"content":{"rendered":"

I’m a bit wary when a dude or a lass, having made a killing in apparel in another lifetime and style-era, makes an eerie comeback. Touting a new, fashion-younger direction, the results can be forgettable, even disastrous. Apparently, John Ashworth didn’t tack this course with Linksoul.<\/p>\n

\"Link...\"<\/a>

Link…<\/p><\/div>\n

Ashworth headed an eponymous brand for years before heading in the Linksoul direction. The company’s tagline, Make par, not war<\/em>, might be interpreted (or simply read.) It reminds me of the awakening that many intense-o types have at a juncture in their lives. They stop living for the conquest, the goal and instead turn to living for the moment.This new-found interest, painted as disinterest, is attractive to the young and envied by the middle. The old are too cool to care.<\/p>\n

Check out the lookbook<\/a> on the Linksoul website. It tells more of the story, in a casual-retro-cali way, than I ever could with words. I’m not assured that Linksoul wants my words! I have a shirt by them~I think that the dude in the lookbook has it on in one still. The shirt simply lays across my torso. It gets compliments from chicks and dudes, which is not a typical golf-apparel reaction. If I were a casual clubber, I could wear it to a casual club.<\/p>\n

The press release reads as follows:<\/strong><\/p>\n

(OCEANSIDE, CA) \u2013 <\/strong>LINKSOUL by John Ashworth & Co. announces that its Summer 2012 golf-lifestyle apparel collection is now available exclusively at discerning specialty golf merchandisers throughout North America.<\/em><\/p>\n

\"Soul...\"<\/a>

Soul…<\/p><\/div>\n

Combining subtle shades of blue and white, the latest offerings include a carefully curated selection of polos, shorts, lightweight jackets and sweaters. Built from natural performance materials such as innosoft cotton, micro merino wool and linen, these easy-to-care-for garments cater specifically to the needs of style-conscious men seeking a comfortable alternative to “golf uniform” technical pieces.<\/em><\/p>\n

\u201cThe micro merino crew neck sweater is an essential layering piece that\u2019s with me every time I get on a plane,\u201d says Ashworth. \u201cIt\u2019s super simple yet incredibly versatile and perfect for the chilly \u2018June Gloom\u2019 mornings we get in So. Cal when you need a light layer.\u201d<\/em><\/p>\n

Other standout items include five-pocket cotton\/linen chambray shorts (LS609), cotton poplin printed stripe shorts (LS 606) and the signature one-pocket LINKSOUL polo (LS101). Easy to wear and featuring a luxury hand feel, each of these relaxed-yet-sophisticated garments resists wrinkling, shrinking, fading and pilling. <\/em><\/p>\n

\"Linksoul?\"<\/a>

Linksoul?<\/p><\/div>\n

They are also distinguished by precise detailing, modern American fits and a palette that\u2019s suitable for the golf club and everyday life.<\/em><\/p>\n

For more information: www.linksoul.com<\/a>, 510.618.1200 <\/em><\/p>\n

About LINKSOUL John Ashworth & Co. and LINKSOUL CLUB custom branding<\/strong><\/em><\/p>\n

<\/strong>More a philosophy than a brand, the mission of LINKSOUL is to reconnect golfers with the art and soul of the game. Crafted by legendary apparel designer John Ashworth – founder of the Ashworth and Fidra brands – LINKSOUL represents the evolution of his fashion sensibilities for a golfer’s way of life.<\/em><\/p>\n

The LINKSOUL John Ashworth & Co. collection is marked by a return to luxurious, lightweight cotton. Remarkably easy to care for and incredibly comfortable, the garments provide true and natural performance and are an ideal alternative to 100 percent polyester clothing.<\/em><\/p>\n

Founded in 2005 and formerly known as Pima Direct, LINKSOUL CLUB custom branding is a leader in custom branded apparel for the golf industry. It offers unprecedented value and industry-best margins and services nearly 2,000 accounts worldwide \u2013 including Ryder Cup, major championships and PGA Tour event sites. The collection features a full-range of tops, bottoms, sweaters and outerwear crafted from rich materials like SUPIMA cotton and eco-friendly tech blends.<\/em><\/p>\n

\"Linksoul!\"<\/a>

Linksoul!<\/p><\/div>\n

More information: www.linksoul.com<\/a>, 510.618.1200<\/em><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

I’m a bit wary when a dude or a lass, having made a killing in apparel in another lifetime and style-era, makes an eerie comeback. Touting a new, fashion-younger direction, the results can be forgettable, even disastrous. 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