{"id":8940,"date":"2013-11-12T16:00:36","date_gmt":"2013-11-12T21:00:36","guid":{"rendered":"http:\/\/buffalogolfer.com\/wordpress\/?p=8940"},"modified":"2013-11-12T16:00:36","modified_gmt":"2013-11-12T21:00:36","slug":"press-release-callaway-golf-announces-x2-hot-line","status":"publish","type":"post","link":"https:\/\/buffalogolfer.com\/wordpress\/press-release-callaway-golf-announces-x2-hot-line\/","title":{"rendered":"Press Release: Callaway Golf Announces X2 Hot Line"},"content":{"rendered":"

CARLSBAD, Calif., November 12, 2013 \u2013 In a year that saw market share gains for Callaway\u00a0Golf Company (NYSE: ELY) in the woods and irons categories, the golf club and ball\u00a0manufacturer today announces a full new line of distanced-focused woods and irons products for\u00a02014. The X2 Hot\u2122 products, including drivers, fairway woods, hybrids and irons — each with a\u00a0Standard and Pro version — have been developed to be longer, faster and more forgiving for a\u00a0broad range of golfers. The X2 Hot line of products will be available on January 17, 2014 at golf\u00a0retailers worldwide and on www.CallawayGolf.com.<\/p>\n

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\u201cWith the X2 Hot line, we challenged ourselves to reinvent each product to meaningfully\u00a0improve distance, speed and forgiveness across every category,\u201d said Dr. Alan Hocknell, Senior\u00a0Vice President, R&D, Callaway Golf. \u201cWe worked hard for every extra gram of discretionary\u00a0weight, every thousandth of an inch of metal, to increase ball speed and overall distance while\u00a0improving total performance, especially on off-center impact.\u201d\u00a0The X2 Hot line sits in the heart of Callaway Golf\u2019s 2014 product lineup, and each club has\u00a0distance, speed and forgiveness in common. Additional context on these products and others, as\u00a0always, can be found in various multimedia formats on the Callaway Media Productions page:\u00a0www.CallawayMediaProductions.com<\/p>\n

X2 Hot Drivers<\/strong>
\nEmphasizing the focus on distance, the X2 Hot Drivers debut the Company\u2019s Hyper Speed Face\u00a0technology, with a large overall design based on player impact probability and stress distribution\u00a0across the face, resulting in high average balls speeds and a lighter weight construction. Players\u00a0can independently adjust the driver\u2019s loft and lie with the Company\u2019s Advanced Optifit Hosel.\u00a0Loft can either be decreased by 1-degree or increased by up to 2-degrees to help optimize the\u00a0launch angle and backspin. The lie angle can also be adjusted between Neutral and Draw, which\u00a0will influence the directional bias. Eight total settings are available to help golfers adjust their\u00a0trajectory and shot shape and unearth maximum distance gains for their game.<\/p>\n

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There are many recipes for distance — no singular clubhead shape, size, loft, CG position, head\u00a0weight, club length or swingweight optimizes performance for everyone. So Callaway is bringing\u00a0options in the X2 Hot line to promote optimal distance gains for all swings. The standard version\u00a0of the X2 Hot Driver is 460cc, available in 9\u00b0, 10.5\u00b0 and 13.5\u00b0HT lofts, and comes stock with an\u00a0Aldila Tour Blue shaft. The Pro version, available in an 8.5\u00b0 offering, is 440cc, features a lower,\u00a0more neutral center of gravity, and includes a 7 gram external weight. The Pro model will be\u00a0available with the Aldila Tour Green shaft as the stock offering. The new product introduction\u00a0retail price for both models is $349.99.\u00a0For more information and product-specific content, please visit www.CallawayGolf.com<\/p>\n

X2 Hot Fairway Woods | X2 Hot Pro Fairway Woods<\/strong>
\nThe Company\u2019s fairway wood market share doubled in 2013. To keep pace in 2014 with X2 Hot,\u00a0the team added the new Hyper Speed Face Cup technology that incorporates a thinner face for\u00a0added ball speed, particularly on impacts low in the face. The addition of a 455 carpenter steel\u00a0face cup changed the paradigm in last year\u2019s wildly popular fairway wood, yet initial testing has\u00a0shown the new Hyper Speed Face Cup is adding 1.4 mph average ball speed over its predecessor.<\/p>\n

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The team also improved the Internal Standing Wave, a weighting system that gives Callaway\u00a0engineers an ideal CG position for distance from all impact locations on the face, and allows them\u00a0to position weight close to the face without reducing its flexibility.\u00a0Callaway will offer a host of options in the X2 Hot Fairway Wood, expanding the distance and\u00a0versatility offerings for various player types and playing conditions. This includes new options of\u00a0the Deep Fairway Woods, which gained notoriety with Phil Mickelson\u2019s incredible birdie on the\u00a0Par 5 17 en route to his 2013 Open Championship victory. Options include a 3-, 4-, 5-, 7-, 9- and\u00a011-wood in the Standard model; a 13.5\u00b0, 15\u00b0, 17\u00b0 and 19\u00b0 in the Pro model, and Callaway will\u00a0add to its Deep series with an X2 Hot Pro 2Deep, a 3Deep and a 5Deep offering. Stocks shafts are\u00a0the same as the driver. The new product introduction retail price is $229.99.\u00a0For more information and product-specific content, please visit www.CallawayGolf.com<\/p>\n

X2 Hot Hybrids | X2 Hot Pro Hybrids<\/strong>
\nThe X2 Hot Hybrids represent a huge leap in technology, performance and contemporary looks\u00a0from its predecessor. Taking cues from the success of Callaway\u2019s explosive fairway woods and\u00a0the staggering distance they introduced in 2013, the X2 Hot Hybrids add the Hyper Speed Face\u00a0Cup and an Internal Standing Wave in a hybrid for the first time. These technologies and others\u00a0have resulted in a sweet spot that is 13 times larger than its predecessor\u2019s (not a misprint), CT that\u00a0is up to 22% higher on center hits and up to 30-40% higher on off-center hits.<\/p>\n

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A new, more\u00a0contemporary head shape, largely based on Tour feedback, complements the performance and\u00a0distance technology. The X2 Hot Hybrids feature a larger face area, a straighter, flatter leading\u00a0edge and less offset.\u00a0Callaway will offer a 3-, 4-, 5- and 6-Hybrid in the Standard model and a 16\u00b0, 18\u00b0, 20\u00b0 and 23\u00b0\u00a0Hybrid in the Pro model. Same stock shafts as the other woods products. And the new product\u00a0introduction retail price is $199.99.\u00a0For more information and hybrid-specific content, please visit www.CallawayGolf.com<\/p>\n

X2 Hot Irons | X2 Hot Pro Irons<\/strong>
\nThe Standard X2 Hot Iron, ironically, sets a new standard in distance irons. These clubs have a\u00a0new Deep Central Undercut that increases the face compliance to boost ball speeds and \u2013 you\u00a0guessed it \u2013 distance. A stabilizing arch optimizes the stiffness distribution across the face for a\u00a0great sound and feel, while moving the hot spot lower on the face (and therefore more in line with\u00a0a player\u2019s impact location). Distance and ball speed are a huge part of the X2 Hot Iron story, but\u00a0why stop there? High MOI along with a repositioned center of gravity and improved turf\u00a0interaction have helped improve the downrange consistency by as much as 40%, easily making\u00a0these the most accurate long distance irons Callaway has ever designed.\u00a0The Pro model, with a thinner face and a uniquely designed stabilizing arch that moves the\u00a0weight low and central – retains high ball speeds and distance advantages, but without an undercut\u00a0cavity and in a compact shape that is more appealing to discerning players. The X2 Hot Pro Iron
\nis further differentiated through a greater progression in offset and CG height, which helps retain\u00a0some forgiveness in the longer irons while making the short irons more controllable and more\u00a0appealing to the eyes for better players.\u00a0In the Standard model, the stock steel shaft is a True Temper Speed Step 85; the new product\u00a0introduction retail price for a steel set is $799.99. The stock graphite shaft is a lighter-weight\u00a0offering than has been offered before, and the new product introduction retail price is $899.99. In\u00a0the Pro model, the standard steel shaft is the Project X 95 Flighted shaft and the new product\u00a0introduction retail price is $899.99.<\/p>\n

For more information and product-specific content, please visit www.CallawayGolf.com\u00a0To keep up with other Callaway original content, product news and Tour information please\u00a0connect with Callaway on Twitter @CallawayGolf and follow us on Facebook.<\/p>\n

About Callaway Golf<\/strong><\/span>
\nThrough an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates\u00a0products designed to make every golfer a better golfer. Callaway Golf Company manufactures\u00a0and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf\u00ae and\u00a0Odyssey\u00ae brands worldwide. For more information please visit www.callawaygolf.com or\u00a0shop.callawaygolf.com.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

CARLSBAD, Calif., November 12, 2013 \u2013 In a year that saw market share gains for Callaway\u00a0Golf Company (NYSE: ELY) in the woods and irons categories, the golf club and ball\u00a0manufacturer today announces a full new line of distanced-focused woods and irons products for\u00a02014. The X2 Hot\u2122 products, including drivers, fairway woods, hybrids and irons — […]<\/p>\n","protected":false},"author":1,"featured_media":8943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":["post-8940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mo-golf"],"yoast_head":"\nPress Release: Callaway Golf Announces X2 Hot Line > BuffaloGolfer.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buffalogolfer.com\/wordpress\/press-release-callaway-golf-announces-x2-hot-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release: Callaway Golf Announces X2 Hot Line > BuffaloGolfer.com\" \/>\n<meta property=\"og:description\" content=\"CARLSBAD, Calif., November 12, 2013 \u2013 In a year that saw market share gains for Callaway\u00a0Golf Company (NYSE: ELY) in the woods and irons categories, the golf club and ball\u00a0manufacturer today announces a full new line of distanced-focused woods and irons products for\u00a02014. 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