and it is All About Color!
PEORIA, ARIZ. – The Antigua Group, Inc. – one of the nation’s leading designers and marketers of genuine sports apparel under its Antigua brand – is excited to unveil their Spring 2013 Women’s collection.
The Antigua Spring 2013 Women’s Collection offers a fresh new color palette – one that is brighter than past collections while still appealing to the sophistication of the traditional lady golfer.
Each garment in the Spring ’13 collection has its own appeal – collar treatments range from stylized mandarin collars to the more traditional tipped flat knit. Scalloped trims & abstract prints are also just a few of the chic sporty details the collection features. Washed down florescent colors along with deep saturated brights mixed with khaki, white and black, allow for endless merchandising options.
“I really wanted to create a group of product that was innovative and refreshing. By offering new fabric textures and combinations of color, we were able to achieve that ‘fresh’ look I was searching for,” said Danielle Dellios, Antigua Women’s Head Designer.
The Antigua Women’s Collection color palette was developed based on only the most current trends, and for 2013 the overall market is screaming for color.
The new women’s color palette has been expanded with a total of six hues ranging from hot pink to a soft purple called “pansy”. Other color names such as ‘fountain’ and ‘kiss’ inspire memories of slow summer days and nights in the Caribbean.
“We’ve had great success with our white & black groups over the years, so by expanding our offering of fashion color with neutrals, the customer can purchase one or several items from the collection and mix it with their current wardrobe,” said Danielle Dellios.
Antigua’s most successful color group, the Black/White collection has become a staple in the Antigua women’s line, and pieces from this collection are essential in any lady golfer’s wardrobe. These timeless colors bring together a sophisticated look, especially when paired with khaki bottoms. Or pair with bold colors and prints to create a variety of styling options.
A great addition to any essentials golf wardrobe is the GEM Desert-Dry™ polo offered in both black or in white, and features a tonal geometric jacquard print in a fabric that has been developed exclusively for Antigua.
The Kiss/Strawberry collection is inspired by a dreamy Caribbean sunset, shades of pink slowly swirling together in the horizon. Two new hues of pink are introduced this season; ‘strawberry’ is lively in color and sure to be a bold and juicy addition to any wardrobe, while ‘kiss’ adds a calm uplifting touch of pink to the collection.
The Imprint Desert Dry™ Xtra-Lite D2XL short sleeve raglan polo in Strawberry Multi features multi-color graphic print cuffs on the sleeve and back insert. This polo is stylish and comfortable, allowing a full range of motion and manages moisture.
The cool blues in the Fountain/Sapphire collection will add a splash of color to a lady golfer’s wardrobe for spring 2013. This collection is inspired by the expanse of blue sky, water glistening in the sunlight, and the crash of waves in the ocean.
Cool off in the Delight Desert Dry™ sleeveless polo in the color Sapphire, with a dyed to match knit color and ribbon trim detail.
The inspiration for the Pansey/Orchid Collection is a peaceful botanical garden. ‘Pansey’ is calm and feminine, while the mystical ‘orchid’ is vibrant and energetic.
The Hypnotic Desert Dry™ jacquard bubble texture half sleeve polo in the color Orchid is the perfect combination of comfort and style. The Hypnotic Polo has a contrast mandarin collar and button placket, as well as a tee pocket on the sleeve in the color shore. The fabric construction is exclusive to Antigua, and features moisture management properties.
When it comes to fabric, Antigua has always prided itself on innovation. Whether texture, yarn quality or chemical treatments, Antigua is always experimenting with new ideas.
This season new textures were developed & using finer yarns were used to create super lightweight textured knits that gives the traditional polo a unique appearance. By using the finest denier yarns available, Antigua has achieved super soft, super lightweight fabrics that provide the same coverage as other poly knits, but allow for faster wicking.
DESERT DRY™ Technology is a moisture wicking technology created exclusively for Antigua to absorb and wick moisture quickly & evenly to achieve the most efficient evaporation possible to keep you comfortable and dry.
DESERT DRY™ XTRA-LITE (D2XL) combines Antigua’s exclusive DESERT DRY™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort.
“It is because of these innovations in fabric technology that Antigua has really been able to expand on the “Desert Dry Xtra-Lite” concept,” said Danielle Dellios.
Headquartered in Peoria, Ariz., The Antigua Group, through its license sports division, holds license agreements with the NFL, Major and Minor League Baseball (MLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America.
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