CARLSBAD, Calif., March 8, 2013 — Odyssey, the #1 Putter in Golf, today introduces the high-MOI, counterbalanced Tank Putter. Odyssey, which led all putter companies with 57 wins across the major professional tours last year, continues to lead innovation in the category by providing a stability-promoting putter designed to help golfers sink more putts. The Tank Putter features weighted components with a calculated balance point for a higher MOI and greater stability through the putting stroke. Tank will be available in conventional length options (34″and 36″) and options slightly longer than conventional (38″ and 40″). Odyssey Tank putters will be available at retail starting on April 12, 2013.
Austie Rollinson, Principal Designer, Odyssey Golf
“With Tank, we wanted to enhance the stability of the putter by increasing the moment of inertia of the entire club. We feel this achieves most of the benefits of anchoring without actually touching the body. In redistributing the weight in the putter to achieve this increase in inertia we focused on placing the balance point in each length option in relatively the same position as you would find in a conventional putter. So at each length Tank is offered, thebalance point is in a slightly different place on the shaft to provide the golfer with an optimal counterbalance and stability.”
Alternative Method: How Tank Works
The conventional length Tank putters have a total club MOI that is 34 percent higher than a standard putter (with a 19 percent increase in total club weight), and the longer options of Tank putters have a total club MOI that is 109 percent higher than a standard putter (with a 32 percent increase in total club weight). Stability weighting and a heavier head and shaft quiet the hands during the stroke to provide consistent control while a double barrel alignment clearly frames the golf ball at address. The added weight engages the big muscles to promote a pendulum stroke that helps keep the wrists from breaking down. Traditionally, MOI has been measured only at the head level, but by weighting all of the components in harmony to dial in a balance point, the team at Odyssey has raised the MOI of the entire club.
Chris Koske, Global Directory, Odyssey Golf
“At every golf club in the world, we’ve heard golfers say, ‘I just want something a little heavier.’ With the proposed anchoring ban in discussions, we thought it was the right time to service golfers with an alternative and stability-focused method to putting and putter design. We didn’t just do heavy — each component is carefully weighed to ensure a proper balance point and ultimate stability. We brought two prototypes out to Riviera and one went in play immediately. We quickly moved our tour introduction up to thisweek at Doral.”
TANK Product Details:
Technology: Counterbalance Stability Weighting
Odyssey Tank Putters use a counterbalance weight, heavier head (400g) and heavier shaft (150g) to quiet the hands during the stroke. The added weight raises MOI tocreate more stability through impact, and helps quiet the hands to create more of a pendulum stroke.
Golfer benefit: Added weight quiets the hands for consistent control
Technology: Total Club MOI With Increased Weight
One of the main reasons Odyssey is able to achieve a greater level of stability in Tank is the total club MOI. The shorter-length options (34″ and 36″ putters) have a total club MOI that is 34% higher than a standard putter with a 19% increase in total club weight. The long options (38″ and 40″ putters) have a total club MOI that is 109% higher than a standard putter with a 32% increase in total club weight.
Golfer benefit: Greater stability and a more pendulum stroke
Technology: Tour Preferred Balance Point
Based on the shaft length of the Tank putter, the balance point is positioned to provide the counterbalance feel a golfer would be familiar with in a conventional putter.
Golfer Benefit: Balance point is positioned on the shaft for a similar feel to a conventional putter
Technology: New and improved White Hot® insert
The wildly popular White Hot insert claimed more than thirty victories across the worldwide tours in 2012. In 2013, Odyssey introduces an improved version of the insert that brings more consistent sound, feel and performance across the putter face. Critical to the insert’s enhanced consistency, a new laser milling cutting process allows Odyssey to achieve extremely tight tolerances and tobetter match insert shapes to the various head shapes.
Golfer Benefit: More consistent sound and feel
Learn more about Odyssey products by visiting: http://www.odysseygolf.com Follow Odyssey on Twitter at @OdysseyGolf and on Facebook at facebook.com/odysseygolf
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.