FOR IMMEDIATE RELEASE – CHASE54, the apparel brand named for the pursuit of golf’s perfect score, introduced its core family of luxe-tech fabrics at the PGA Merchandise Show in Orlando – FUSION54 fabric technologies. Because CHASE54 controls the production steps and avoids the middleman in its rare vertical manufacturing approach, it offers fabrics and technologies sooner and more affordably than many labels in the world. CHASE54 will offer PGA Merchandise Show attendees an opportunity to “feel it to believe it” – at their BOOTH #6363. There will also be marketing tools on-site to educate around the new fabrics.


DryFuze®  – CHASE54’s answer to moisture wicking. DryFuze™ keeps you cool and dry on course and in life. Premier fabric transports moisture from your skin to the clothing’s exterior. Be cool on and off the course

ClimaFuze™ – CHASE54’s answer to warmth. ClimaFuze protects you from the cold, keeping you warm and balanced in all the elements. Stay comfortable and swing well with exceptional mechanical stretch.

UltraFuze™ – CHASE54’s answer to ultra-luxe performance outerwear. UltraFuze fuses a high-performance membrane with ultra-high gauge knit to protect you from wind, water and still play right along with four-way stretch.

GreenFuze™  – CHASE54’s responsibility to the environment. GreenFuze fuses environmental materials into its fabrics to support the earth and its people, providing natural protection and performance.

FeatherFuze™ – CHASE54’s elite featherweight fabric. FeatherFuze feels like a dream and performs beyond your dreams. It’s a silky lightweight fabric so tightly knit, bringing you at least UPF50 protection. Stay cool and dry on course and fresh and odor-free with this supreme technology.

FreSHIELD™– CHASE54’s answer to combatting bacteria and odor. FreSHIELD fights all the bad stuff, keeping you fresh and on your game. You won’t think twice about how you smell, as the inherent anti-microbial function of this fabric performs unlike any other.


“The excitement around fabrics and technology in this company is unlike anything I’ve experienced in my 25-year career,” says Lulu Faddis, Chief Designer and Creative Director. “I’ve been saying for a long time how CHASE54 is the ultimate fusion of exceptional fashion, function and fit…done seamlessly without the middleman,” she adds. “Most importantly, our team deeply understands how critical the performance of our fabrics is to the golfer. With Jerry Kelly now on board, we are reminded of this constantly,” Faddis says.

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