|Dallas, TX – Martin Golf Apparel, is pleased to unveil their new Spring 2013 collection. The second of four offerings of the collection is now available for delivery to select high-end pro shops across the country, and this offering will continue the color palette stories of the Riviera and Costa del Sol.
This second delivery introduces two new patterns for the Men’s Popover shirt, now available in a Gingham Check and Bengal Stripe, both offered in the Riviera color palette.
“The Men’s Popover is a standout shirt, and the new patterns such as the Gingham Check with the richness of the color palette, produces a look that is stylish, yet comfortable and casual,” said Rick Martin, company founder. “It’s a look that all men gravitate to, but can also be dressed up when worn under a nice blazer or sweater.”
Also new for 2013, is the Men’s short sleeve 2-button Pima Cotton Interlock shirt that features a self-fabric collar, and has a more youthful look compared to the traditional 3-button placket. Martin’s select Pima Cotton yarn when knit with the interlock creates a luxurious soft hand. The 50s single interlock fabric is also available in a short sleeve solid T-shirt, and features a higher neckline compared to your average undershirt, for a gentlemanly and dressy approach. Both styles are offered in the Costa del Sol color palette.
The 2013 collection has expanded the use of self-fabric collars – collars made out of the same fabric used in the garment body – to include more style and color options. This popular shirt will be offered in a variety of patterns throughout all four deliveries, and is now available in a long-sleeve.
Another new feature for the self-fabric collar shirt is the use of a jacquard pattern, which gives an illusion of being a solid shirt from a distance, but a closer look shows that there is much more design and texture than what appears to the eyes at first glance.
“The self-fabric collar steps outside of the tradition of wearing a knit-collar golf shirt, and the addition of the jacquard pattern, such as in the Micro Check and Grid Check shirts, creates a great off-the-course look,” said Martin.
To ensure that Martin Golf Apparel reaches a select customer base of discerning golfers, these collections – like all Martin Golf Apparel – is sold exclusively at green grass golf clubs.
About Martin Golf
Martin Golf Apparel was founded by Rick Martin, an executive in the apparel and golf industry with more than 30 years of experience. Martin Golf Apparel collections are sold exclusively at the finest private golf clubs. The company is on an unending pursuit of the perfect shirt, and is committed to all-natural fibers and traditional colors.
Martin Golf Apparel’s constant quest for perfection is as “Timeless As The Game”.